![]() Then, you set a maximum bid for how much you’re willing to pay each time someone clicks your ad. With Google Ads, you choose the keywords you want to trigger your ads. ![]() Let’s get started! How much does PPC cost? GETTING STARTED WITH GOOGLE ADS To better understand how much you should expect to pay for PPC, let’s take a closer look at how Google Ads works. Since Google Ads is such a customizable platform, you can control your PPC budget and increase or decrease your ad spend as you see fit. However, with platforms like Google Ads, there are no one-size-fits-all answers. If you’re looking to launch a PPC campaign, you’re likely curious about the cost. Whether you are a first-timer looking to start advertising using PPC or a seasoned vet, this page will work you through how much PPC costs, an inside look at PPC management fees, and how to set the best budget for your campaigns. Pricing is dynamic for PPC and always changing. The average small and medium-sized businesses spend between $9,000 and $10,000 on PPC every month. Pay-Per-Click Cost: How Much Does PPC Cost in 2022?
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